/krɑːftˈnɒlədʒi/
Using technology to amplify and augment traditional craft in terms of detail, quality, and heritage.
Craftnology covers the cumulative creative output of harnessing the power of cutting-edge technology (AI, 3D, AR, VR) combined with the heritage, skill and artistry of traditional craft. It can be used for:
- Generative AI Training (Brand DNA, Archive Material)
- Product Development: Ideation & Design informed by AI training.
- E-Commerce Content: On-model imagery, Virtual Try On, Product Placement, 3D Product Personalisation/ Customisation (co-creation).
- Production (both Digital & Physical).
- Marketing and Storytelling: catalogues, lookbooks, campaign visuals, digital twins
- Experiential Spaces & Customer Experience: AR/VR retail, immersive customer journeys.
Leveraging the capabilities of Generative AI, Craftnology seamlessly integrates brand identity, quality, heritage, and craftsmanship inherently, from the ground up. This synergy results in the production of exquisite physical and 3D digital products.
Craftnology embodies the perfect fusion of traditional and digital craftsmanship, making it the ultimate solution for crafting breathtaking 3D, immersive "virtual" experiences alongside impactful "physical" occurrences.
It is the tangible bridge between the physical and digital- creating a singular world!
Use cases; Textiles, Fashion, Interiors, Branding, Product Design, NFTs, Avatar Skins, Metaverse Surfaces & Textures.