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Brand: RAIYA
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Luxury Fashion & Material Innovation I Sustainability I Social Impact

Merging Tradition & Innovation

Preserving and Accelerating traditional craftsmanship and heritage through leveraging cutting edge Technology like AI, 3D, AR & VR to create new and immersive Product Experiences and Spatial Commerce activations.

Will you help us reshape the future of fashion?

OUR FRAMEWORK

TEXTILES & TEXTURES

We believe the true essence and what makes a garment stand out is the Fabric, the pattern! This is where the story is told, woven into thread..

DIGITAL FABRIC LIBRARY

DIGITAL TWIN

A 3D digital version of any garment, along with a Digital Product Passport (DPP), telling its story, its environmental footprint and capturing the impact it has made in the lives of the creators who came together to produce it. Offering transparency, provenance, ownership and authenticity alongside the physical garment. Future-proof for Spatial Commerce and compatible with VR headsets like Apple Vision Pro.

SEVEN by RAIYA

A collection celebrating the "craftsmanship" of a region and nation in turmoil. "SEVEN" by RAIYA is inspired by original, traditional Palestinian and Jordanian embroidery (Tatreez), re-purposed for a luxurious, modern and global look. An ode to the beauty in heritage that unites!

Bespoke and produced on-demand, upon order. The embroidered textiles will be both hand and machine crafted by local Jordanian communities of craftswomen, including refugees, supporting government and NGO initiatives.

Each piece includes a digital twin—a rare collectible and passport ensuring transparency, provenance, and authenticity—alongside a physical garment for real-life wear.

Most of garments are one-of-one, or one of a limited number. All garments are made to order and will take 4-8 weeks to be produced, along with the shipping time.

Intricate Impact Dress 01

Intricate Impact Dress 01

Regular price £3,300.00 GBP

Regular price Sale price £3,300.00 GBP
Unit price per
Intricate Impact Dress 02

Intricate Impact Dress 02

Regular price £3,300.00 GBP

Regular price Sale price £3,300.00 GBP
Unit price per
Layered Lace Floral Dress

Layered Lace Floral Dress

Regular price £3,100.00 GBP

Regular price Sale price £3,100.00 GBP
Unit price per
Modern Heritage Dress 01

Modern Heritage Dress 01

Regular price £3,100.00 GBP

Regular price Sale price £3,100.00 GBP
Unit price per

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The Colour Makers

We trained our own AI model to create embroidered motifs as prompted, in the style of our delicate embroidery (Tatreez) physical samples and style.

The Colour Makers makes this style accessible, on-demand, as digital prints on apparel, as imagined by Elise Kirton (8 years old). Elise blends her creativity and artistic direction with our signature embroidery style inspired by middle-eastern heritage to create unique wearables for children.

Contact us for personalisation and customisation!